Leading design for all internal tools that support our Sports Betting & Casino Platforms
Vegas - real-time risk and trading platform, real-time data/feeds ingestion, real-time reporting and performance tool.
Dartboard - internal pricing engine
NEW Backoffice - taking over our internal tool that manages patron accounts, promotions, transactions, CMS, retail kiosks and more - from Ellen Pennock who is shifting to designing for our Casino platform.
Led the design for the 0 - 1 launch of our pricing engine, Dartboard.
Key Projects
The Pricing Engine - from 0 to 1
Coming Soon
OANDA
Lead UX/UI
2018 - 2024
Assembled and led the organization's global team of UX/UI Designers to oversee the user experience and visual design of:
the OANDA trading platform - mobile, web and desktop
customer acquisition and retention - daily active users grew by ~35%
funding - AUM grew by ~42%
innovation labs
currency converter
internal trader tools
Led in the discovery and launch of multiple 0-1 products including new Crypto and Share CFD Trading Platforms
Identified UX/UI inconsistencies in OANDA's Trading Platforms. Secured executive buy-in for a comprehensive Design System, boosting user experience and organizational consistency
Advocated for the importance of user testing and built in-person and remote testing (via UserTesting) into our process