Assembled and led the organization's global team of UX/UI Designers to oversee the user experience and visual design of:
the OANDA trading platform - mobile, web and desktop
customer acquisition and retention - daily active users grew by ~35%
funding - AUM grew by ~42%
innovation labs
currency converter
internal trader tools
Led in the discovery and launch of multiple 0-1 products including new Crypto and Share CFD Trading Platforms
Identified UX/UI inconsistencies in OANDA's Trading Platforms. Secured executive buy-in for a comprehensive Design System, boosting user experience and organizational consistency
Advocated for the importance of user testing and built in-person and remote testing (via UserTesting) into our process