Establishing a design system for our trading platform was crucial to ensure consistency and efficiency across all platforms. With iOS, Android, Web, and Desktop versions functioning independently, inconsistency led to user frustration. By implementing this system, we aimed to streamline the user experience, strengthen brand identity, and cut down development time. The result? A unified system guarantees a seamless experience across devices, boosting user satisfaction and engagement, and underlining our dedication to design excellence and usability.

• No cohesive design language
  Major inconsistencies across all platforms - CTA'S, nomenclature, user flows, features, etc. - which led to:
  • user confusion
  • an increase in user error
  • heavy cognitive load
  • customer support having multiple scripts to help users perform similar tasks depending on platform
• Not optimized for mobile
  Many key screens not mobile optimized - including registration flow and account admin portal
• Lengthy design handoff
  Developer handoff meant providing separate designs for iOS, Android, Web and Desktop
• Designing blind
  User empathy and data-informed decisions not baked into the design process

• Empower Through Empathy
• Think Broadly; Execute Precisely
• Irreducable Simplicity

• Enhanced flexibility
  Add the ability to Reduce a position - allowing users to close portions of their position
• Increased discoverability
  Added the ability to sort and order
• Better scanability
  Highlighted trade direction with badges and improved data display
• Detailed information
  Added full Trade Details screen to provide more information for users within the Activity section

• Increased discoverability
  Added search, instrument categorization and the ability to monitor all instruments without needing to add to Favorites list first
• Contextual options
  Provided users access to options to customize display with 1 tap.